defendmyname.com - not ripoff report

How long have you beed trying to figure out how to make a decent living online? If it’s been any longer than a couple of weeks, I’d be willing to bet you’ve just about had it with one guru after another promising how to make you an overnight millionaire.

All the hype fests start out the same way:

Buy this latest and greatest e-book for $97 and I’ll show you the only formula you need to make a fortune online… And you won’t have to work hard at all to make that cash! Or somebody will send you an email like this one: Don’t buy those crappy $97 e-books, you won’t learn a thing from them. The real secrets to wealth are in my $1000 home study course. If you don’t buy it, you’re destined to die broke.

After two years as an online marketer, I’m so sick of all the crud being handed off as the next great thing, I could throw up.

I unsubscribed from eight diferent email lists after a recent product launch that promised to "slay the guru’s". That e-book was so bad I can’t believe the guy had the guts to publish it. I wouldn’t even pay 5 bucks for it.

So when I got an e-mail from Keith Baxter (generally a good guy) suggesting I look at a new blog by a guy with a weird name (Woody Maxim) I’d never heard of, I was skeptical. Was this going to be more of the same rehashed stuff we’ve been seeing for the last 2 years? But I had a look anyway, because I trusted Keith’s opinion. I was immediately impressed for a couple of reasons:

He Came From An Ultra Competive Industry

Woody Maxim was claiming to be a porn webmaster earning 10 million per year who had a change of heart about his career after his young daughter caught him working on one of his smut sites. It’s no secret that the porn guys are the real marketing guru’s online. Stuff that gets rolled out to the internet marketing crowd as the next big thing has been in use in the the porn industry for years. If Woody Maxim was who he said he was, he was going to have some solid information to share.

Woody Wasn’t Pulling Any Punches

Woody tore apart that same shoddy excuse of an e-book I mentioned earlier in a review on his blog. At the time, every big name internet marketer I’d ever heard of was pushing it like there was no tommorow. Here was a guy telling it like it is on a public forum.

His Blog Posts Provided Real Insight And Wisdom

I came across two marketing ideas that I’d never tried before (or even seen) on Woody’s blog that really impressed me. This wasn’t the same, "promote marketing e-books from clickbank" everybody’s been spewing, but useful tips and techniques I could apply to my business. After two years marketing online, there’s not much I haven’t seen. But I would have paid for access to the information in those two blog posts.

So Why Was Woody Giving Away Such Valuable Information For Free, And Insulting Half Of The Marketers Online In The Process?

I knew he had to have something up his sleeve. I just didn’t know what it was. He wasn’t making any friends, insulting well known marketers like that. Calling them out on their crappy products isn’t exactly a good way to get joint venture deals. Just what was he planning? He spilled the beans recently when he released a print newsletter called Maximum Overdrive. It’s not your average newsletter though. Instead of articles and columns on different subjects, this is a monthly how-to seminar in print, covering one process only. Mr. Maxim claims he’ll take one technique that he currently uses in his business each month and lay out a paint by numbers blueprint for how to make it work. There won’t be any guessing what to do to put his writings into action. He’s laying it out in step by step fashion anyone can follow.

Not only is Woody promising to lay it on the line in Maximum Overdrive, he’s going one step further to prove he’ll come through. He’s offering the first issue for only 15 bucks. 15 bucks is practically giving it away. It’s a price almost anybody can afford. But he’d never make a living selling a newsletter at that price. It seems like Mr. Maxim deliberately put himself in this precarious position to prove he’s a straight shooter. If he doesn’t live up to his promises, He’ll never keep anyone as a subscriber and earn any real money. He’s not pushing a $97, one shot e-book. He needs people to stay subscribed long term. And to do that, he needs to deliver real value.

I immediately saw he was trying to establish real credibility, so I subscribed right away. The first issue was in April and it outlined his Regnow profit model. I was very impressed. Here was a method of affiliate marketing to big, consumer markets laid out in an easy process that anyone could follow. This was a high level marketing tactic made so simple, even a greenhorn could put it into action. I’ve paid up to $97 for full e-books that didn’t have anywhere near the value he packed into that first issue. As long as Maximum Overdrive continues to deliver this kind of value, Woody’s got me as a customer.

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